Advertising

Advertiser Guidelines

Required reading before any placement purchase. Non-compliant creative is rejected — no exceptions.

The Standard

TradePro Nexus maintains a single design language across the entire platform — dark navy, clean typography, no noise. Advertising must match this standard. If your creative looks like a banner ad, it will be rejected. If it looks like a natural part of the feed, we'll run it.

The goal is advertising that earns attention — not advertising that demands it.

Creative Requirements

Dark navy or neutral background — must read on #0f172a
Clean, readable typography — no decorative or script fonts
No animated GIFs or video autoplay
No countdown timers, urgency CTAs, or 'LIMITED TIME' language
No fake notifications, fake verified badges, or mock UI elements
Clearly labeled 'Sponsored' — label must be visible without zooming
Verified Pro badge may never appear in ad creative
No references to specific contractors, sub pricing, or bid amounts
CTA button must be descriptive — no 'Click Here' or 'Learn More' alone

Content Standards

Advertiser must be a natural fit for the construction audience
No competitor platforms (ISNetworld, Avetta, Browz, similar)
No financial services that target contractors in distress
No misleading claims about your product or service
No political content of any kind
No content that implies a supply house is a verified contractor

Approval Process

All creative is reviewed before it runs. Turnaround is 1–2 business days. Rejected creative receives specific feedback — you may resubmit once. Second rejection ends the placement. No refund is issued for rejected creative after two attempts.

Right to Reject

TradePro Nexus reserves the right to reject any creative at any time for any reason, including creative that technically meets guidelines but feels inconsistent with platform standards. This is a judgment call we make in favor of the user experience.

Placement Rules

  • — Sponsored cards never appear in contractor search results
  • — Maximum one placement type per advertiser per 30 days
  • — Rate card pricing is flat — no negotiation, no discounts
  • — Billing is monthly in advance, no proration

Ready to Advertise?

Contact us for rates, audience data, and ad specs. We'll confirm your brand is a natural fit before discussing placements.

Contact Sales
Supply House PolicyView Placements

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